Eating the Big Fish 6t234w
727 Kč
Odesíláme do 5 až 7 dní
Sleva až 70% u třetiny knih
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and rs.
Autor: | Morgan, Adam; Barden, Mark |
Nakladatel: | John Wiley And Sons Ltd |
ISBN: | 9780470238271 |
Rok vydání: | 2009 |
Jazyk : | Angličtina |
Vazba: | Hardback |
Počet stran: | 368 |
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